Hop Into the Year of The Rabbit with Karen X Cheng

McDonald’s teamed up with award-winning director Karen X Cheng to celebrate Lunar New Year in a whole new way. Like most millennials, Karen grew up going to McDonald’s with her parents. So this Lunar New Year we hope you’ll join us in celebrating family and future with the immersive 3D Lunar New Year art. Experience it for yourself with an Instagram (IG) Augmented Reality (AR) Filter or in the Metaverse.

Developed exclusively for IG, welcome the Year of the Rabbit—right in your living room.

Join us for an immersive experience in the metaverse via desktop, mobile or virtual reality (VR) headset.

Learn more about how the filter and commercial were created at McDcanvas.com