Black & Positively Golden®

Black & Positively Golden® is a movement to uplift our communities. To help individuals and organizations take action to revive, protect and strengthen our culture. To use education and entrepreneurship to help build the next generation of Black Excellence. And, to tell stories of truth, power, and pride. Join in and follow @wearegolden on Instagram.

McDonald’s is partnering with Shine, a daily self-care app, to support students on their education journey with mental health resources.

McDonald’s Black and Positively Golden Scholarship Program awards $500,000 in scholarships to students attending Historically Black Colleges and Universities (HBCUs) in partnership with the Thurgood Marshall College Fund (TMCF), as well as lifetime memberships to Shine, a leading minority-owned stress and anxiety management app.

News like you’ve never heard it before, through the lens of our culture.

The McDonald’s Inspiration Celebration® Gospel Tour rings in the holiday season with an inspirational holiday experience featuring award-winning artists.